Under Chinese law, all “human cosmetics” sold there must be tested on animals first.  So a British or American beauty brand, e.g., which launches in this lucrative (no, very lucrative!) market risks getting its “Leaping Bunny” logo taken away.

Urban Decay and Dermalogica set foot in China earlier this year but pulled out quickly (in the process Dermalogica lost their leaping bunny logo very recently, but to be fair, they have withdrawn from China and they do not test on animals).  The problem is, even if your products are NOT tested on animals in Europe, the USA or wherever they’re made, once you enter Chinese territory you’re playing by Chinese rules. And therein lies the Chinese takeaway effect: Brand goes into China, Leaping Bunny logo gets taken away.

L’Occitane, Yves Rocher and Caudalie (and big-in-America cosmetics range Mary Kay) are among those who can no longer use the Leaping Bunny logo because their products are now on sale there.  L’Occitane has always been adamantly against animal testing but the brand’s presence in China has cost it its bunny logo. It’s a tempting proposition for a beauty brand. A mind-bogglingly massive, billion dollar market full of affluent Chinese consumers waiting to inhale the European and US designer fashion and beauty brands, shopping bags at the ready!

The real, only, and much bigger question (as I see it anyway) is: WHY IS ANYONE, ANYWHERE, STILL TESTING BEAUTY AND HOUSEHOLD PRODUCTS ON ANIMALS IN THE FIRST PLACE? There are plenty of brands that don’t.

Great list of cruelty-free brands at MyBeautyBunny here.

The Leaping Bunny logo and cruelty-free symbol is overseen internationally by the CICC (Coalition for Consumer Information on Cosmetics)

To check which beauty brands DON’T test on animals, visit PETA and 

Further reading: Beauty companies return to animal testing to exploit Chinese demand – The Independent

EU plans to ban the marketing of animal-tested products from 2013 onwards


  1. Marlene says:

    What about Natura Bisse products?

  2. […] It’s clever copywriting by Clinique, trying to shirk the fact that they test on animals. If they were that committed to eliminating animal testing, they wouldn’t market in China. A lot of companies have recently lost their leaping bunny status, because their products have been tested on animals in foreign markets, you can read more here. […]

  3. Hi Julie Thanks for asking, yes Dermalogica are OK! In fact we love that brand, too, esp. the Total Eye Care x

  4. asti says:

    Wow thank you so much for this info. This comes as very shocking to me, I did not even know. Thank you!

  5. Reblogged this on PROMAKEUPSTORE and commented:
    This is a well written post on a topic very close to my own heart. It’s very unfortunate that some companies go for the big bucks instead of protecting innocent animals. Why on EARTH would anyone want to do that when there is clearly no need. And worst of all.. Just for vanity. ~Monique

  6. julie collins says:

    Hi, is o.k. to start buying dermalogica products again.
    Thanks, and keep up your fantastic work.

  7. Jessettery says:

    I agree, why are they still testing on animals when has been proved that is NOT NEEDED.
    I don’t get it, its a shame that so many brands decided to go for the money instead for their morality, not even the ones who was very proud to have amazing stuff without needing to make a single tortured bunny.

    It is also very annoying the fact that many people do not care at all, and they dare to say it on their youtube channels or just avoid the topic to keep their vanity cosmetics.