ROCK YOUR AGE: “I AM PASSIONATE ABOUT REDEFINING AGE!” STUDIO 10 FOUNDER GRACE FODOR ON BEAUTY, LIFE AND SNUFFING OUT AGEISM
One look at industry pioneer and Studio 10 Beauty founder Grace Fodor’s Twitter feed and you’ll notice it’s packed with age-wise, age-inspiring, trend-focused Tweets.
A beauty dynamo who is just as much a philanthropist, Grace created her Studio 10 makeup brand for the 40+ and up crowd and now celebrities like Binky’s mum Jane Felstead and Melanie Sykes can’t get enough of the cleverly-formulated makeup range.
First thought, a quick shout out for some of my swear-bys from Grace’s range: Longlast Velvet Liquid-Lips lip glosses with their gorgeous almost glaze-effect, real plumping coverage, chic 6-in-1 Perfect Lash dual-ended mascaras, and a Miracle Effect Priming Serum which genuinely does deserve its name.
more reflective of who we are and it’s an amazing movement to be part of!”
1. Grace, do you think we get better as we get older? And what would be the one big thing you love about ageing?
“My favourite thing about ageing would have to be
2. Certain women including celebrities like Tina Turner, Oprah, Diane Lane, Helen Mirren, Sharon Stone and Susan Sarandon (the list goes on!!) have an almost extra-strong sense of who they are, a more defined radiance, about them.what is it, do you think, that gives them their luminosity (aside
from great makeup!)
I think if you look at all those women, they’ve all faced life’s hardships and made a conscious choice not to let it define them.Instead, they’ve chosen to embrace their personal struggles and rise past that, to become so much more.They use their strength, their experience and their history to push forwards, refusing to become invisible and instead becoming, as you say, ‘luminous’.
“MAULI Rituals’ Himalayan bath salts are just perfect after a long day”
3. What beauty and wellbeing rituals or products do you personally really swear by?
Sarah Chapman is my go to skincare guru – her Skinesis Overnight Facial is just incredible for rejuvenating tired skin, especially if you travel a lot. (Editor’s Note: Celebrity facialist Sarah’s Skinesis range is a multi-Beauty Shortlist Award winner – the Overnight Facial is a gorgeous, luxe treat and I have yet to meet anyone who doesn’t rave about this product, it’s one of those desert island heroes you can easily become co-dependant on!)
My other ritual, which I am not sure I’d function without, is meditation. I love Headspace and do 15 minutes everyday. My daily life is so hectic juggling home, children and the business. Mediation is a counter balance to all of that – it’s calming, and creates a real sense of clarity, peace of mind and it really does rejuvenate.
4. In 2015, Ad Week ran a feature called “Why Older Women are the New It-Girls of Fashion” – it wasn’t “Are older women the it-girls of fashion?” – it was a statement!
It talks about Iris Apfel, in her 90s, becoming the face of Kate Spade, Catherine Deneuve for Luis Vuitton, and so on – beauty started the ageless revolution, do you think it’ll pick up speed this year and will we see more older fashion models too, as brands look at cashing in on the silver (potentially platinum) economy?
I most certainly hope so. I think it’s being powered in part by the current love for all things ‘nineties’, including the supermodels of the age who are now in their fifties and very outspoken about ageism and invisibility.
more reflective of who we are. It’s an amazing movement to be part of.
6-in-1 Perfect Lash Mascara
5. Rock ‘n roll, the youth-centric “soundtrack to growing pains” (which
many predicted would just be a passing music phase) has not only grown up
with us, it’s pushing “old age” further and further away. With ageing now
something we’re embracing rather than resisting, what does Rock Your Age
mean to you?
It means celebrating our individuality and pushing the cause of older women (and indeed people) whenever we get the choice.
It means wearing the trends we want to and not allowing a youth driven culture to define us as ‘past it’, ‘boring’ or ‘old’. Those same young people are obsessed with our music, our fashion, our politics and our icons so it’s about showing that we haven’t lost any of our cool either!