Unwrapping Latest in Beauty’s Latest Beauty Boxes
The beauty equivalent of the veg delivery box has mushroomed (exploded?) in the last 12 months with lots of new branded beauty boxes getting into the game.
It’s a clever way for brands to get in front of consumers and a good way to discover new beauty without having to fork out for full sizes (and potential mistakes) but some are better than others.
So all hail the beauty box brands like Latest in Beauty who’ve come up with some crackers recently including Hip & Healthy’s Summer Glow Box with a James Read Sleep Mask Tan (hit the pillow pale-ish, wake up glowing), Ohso’s oh so delicious chocolate, a brilliant pink by Nailberry, Melvita Rose Extraordinary Water, a 4-week supply of multi-vitamins by Inner Me and lots more from other brands including Burt’s Bees, Green People, Moa the Green Balm and Dragonfly Tea.
New from LiB is the Glamour Beauty Power List 2014.
Quite a few makeup essentials here (Laura Mercier, Bourjois and Eyeko) and James Read’s Sleep Mask Tan makes a reappearance so you can keep that glow going. If you’ve never tried Philip Kingsley’s Daily Damage Defence or Liz Earle’s multi-award-winning Cleanse & Polish Hot Cloth Cleanser, they’ll likely become your new season stand-by’s, and the new Glamour Mag Box has both – in decent travel sizes.