SEWLOMAX and Breast Cancer Awareness Month

Beauty goes pink every October but what I find disappointing is how little a lot of brands actually donate to the various Breast Cancer charities.  50p, £1, 5 or 10% is a drop in the ocean – unless it’s 10% of a big price tag.

I know how big the profit margins on most beauty items are, so Breast Cancer Beauty campaigns can end up being more a way to promote your brand as “philanthropic” (short arms, long pockets syndrome?) rather than about really making a difference.

But along comes Emma Lomax with her cute limited edition fuschia Pink Lipstick Pouch (RRP £25) and for every one sold between 15 Sept and 15 Nov, she’s giving almost 50% – i.e. £12 – to the Pink Ribbon Foundation.

I should add that I have her Beach Hut Wash Bag (£30) on my dressing table.  My bright yellow bag is beautifully made, immaculately embroidered, lined in bright pink, and surprisingly huge.  Big enough for a boat load of beauty crammed into it…and I can still zip it up (just).

Somehow I’ve managed to stuff/hoard/acquire a large body lotion, four 50ml hand creams (hand cream hoarding alert!), 100ml tube of SPF, a deodorant, a messy mix of mascaras, eyeliners, nail files, a hair brush, lipstick and lip glosses,  three eye cream pots, various nail polishes,  a full size self-tanner and perfume, a travel shampoo and a 50ml pump of one of my favourite (new) day creams – Super Grape with reservatrol which is one of the new Pure Natural Beauty Super Grape range at M&S (review coming later this month).

Front…

…back!

Emma’s designs are quite magical and she can embroider your or a friend’s name on the one you like, too.

See them all at SEWLOMAX.COM