Linda Evangelista, the face of LOEWE’s new fragrance Aura
You have to love LOEWE for choosing original supermodel Linda Evangelista as the new face of their latest fragrance, AURA – and the new EDP is every bit as gorgeous as she is.
Aura LOEWE: “Either you have it or you don’t”
Described as a fragrance for a woman who’s an icon as much as a muse, Aura’s top notes of pink pepper, bergamot and redcurrant give Loewe’s latest fragrance launch a contemporary yet elegant twist.
Warmed by creamy sandalwood, with cedar and leather base notes, Aura’s heart is timelessly feminine, a bouquet of jasmine, iris, rose and violet leaf which work beautifully with the spicier top notes of pink pepper and mouthwatering redcurrant.
Even the bottle is quintessentially “Loewe” with its nod to Art Deco design and leather label, an unmistakable homage to LOEWE’s sophisticated Spanish soul and luxury leather heritage.
We also salute LOEWE’s commitment to sustainability.
As Lisa Montague, President and CEO, LOEWE, says:
“I want sustainability to be part of LOEWE’s DNA; I want it to flow through each and every layer of the company and I believe each and every one of us should actively contribute.”
Loewe have given us a first look at the behind the scenes making of this new fragrance:
WATCH THE BEHIND THE SCENES VIDEO “Loewer’s Tea” HERE
Discover LOEWE’s newest eau de parfum AURA at HARRODS
WATCH LINDA EVANGELISTA IN THE NEW AURA LOEWE COMMERCIAL, SHOT ON THE STREETS OF MADRID
S C E N T N O T E S
Top notes: Pink Pepper, Bergamot, Redcurrant
Heart notes: Jasmine, Iris, Rose, Violet Leaf
Base notes: Sandalwood, Cedar, Leather