POMELO by Jo Loves
Which fragrance won Best New Fragrance Launch in the 2012 Beauty Shortlist Awards?
If you’re in the market for an effervescent, uplifting citrus fragrance, POMELO, Jo Malone’s first JO LOVES fragrance (her new brand) is quite the mouthwatering twist on that Mediterranean-esque orange/lemon/grapefruit theme.
Put it this way – last time I wore it, six women and one man (all strangers) asked me which perfume I had on. What makes it much more cult than some of the citrus fragrances out there is its clove and vetiver heart notes over a base of suede and patchouli, giving Pomelo a subtle and sexy masculine edge. Somehow it manages to be deliciously seductive yet very crisp and clean, a difficult paradox to pull off – but done beautifully, as only a “perfume architect” like Jo could do.
The first Jo Loves boutique opens in London soon (we hear it’s “very”), so as soon as we get the news we’ll post an update.
Pomelo by Jo Loves, £45/30ml and £95/100ml