MADDI ALEXANDER: British Luxury. Global Conscience.
Straight into Fortnum & Mason’s a mere year after launching in 2010 (start at the top!), Maddi Alexander‘s other new smart homes include Urban Retreat at Harrods and now Scotland’s seriously five-star retreat, Gleneagles.
British, luxurious, ethical and independent, this luxury home and body brand is heading in one direction. Up. The collection includes indulgent candles, bath oils, bath soaks & body butters, all ethically sourced and using natural and often fair traded ingredients from developing countries. If you like your bath treats green-with-plenty-of-glam, Maddi Alexander will float your boat.
We couldn’t agree more with Maddi Alexander’s philosophy “let the beauty of what you love, be what you do” and it couldn’t be more appropriate that the brand’s founder Analisa Ariss, won the Marie Claire “Inspire and Mentor” award earlier this year – she was thrilled.
London paper Metro spotlighted MA’s Frivolous Soaking Salts (lemon, bergamot and sweet orange) as one of their best beauty buys in February, and it’s the Serene Soaking Salts (lavender and geranium) for us please (it’s been a very busy – too busy – couple of weeks!)