What’s new? SHAY & BLUE

shay and blue


What happens when the former Senior Vice President at Chanel and Global General Manager of Jo Malone London and an extraordinary perfumier get together to create something new?

Dom De Vetta and Julie Massé’s new fragrance and candle brand Shay & Blue isn’t just new, it’s one of the most exciting launches in a while.  And one of the most exciting postal deliveries of the year, so far.  A beautifully wrapped bottle of  Blood Oranges arrived yesterday morning, cocooned in smart pale cream and blue paper in a very smart blue box. (Which Pantone colour is it? It’s stunning and duskier than it looks in the pic.)  No doubt Shay & Blue’s distinctive blue boxes will become as much their trademark as  Tiffany’s bright turquoise and Jo Malone’s cream and black rimmed gift boxes have, over the years.


So.  Blood Oranges? Can a citrus-based scent be darker and more sensual than the lighter and brighter citrus scents we love so much in spring?  A cross-breed of exotic pomelo and fresh clementine, the first hit of Shay & Blue’s Blood Oranges is delicious, fresh and juicy, then it starts to get interesting – darker, deeper, richer.  We’re talking uber-modern, surprisingly sensual, decadent and distinctively different.

If you love original artisan scents v. the big name department store brands which often feel so mass-produced (who wants to be wearing what everyone else is ?) pop in to the new Shay & Blue Boutique at:

80 York Street, Old Marylebone, London W1H 1QW  Call 0845 548 0113.  Open 11-6 daily (except Sundays/Mondays).


About Shay & Blue

Dom De Vetta has created this new brand (2012) to recapture the lost quality of the great, classic perfumes (and has come up with a thoroughly modern take on fragrance). He and Julie oversee the seasonal harvests of flower and fruit crops in the perfume capital of the world – Grasse – in the South of France…May rose in May, white narcissus in June, lavender in July. Jasmine in August, then in autumn come the cassis berries and limes, while winter “blooms” include delicate mimosa and juicy blood orange.

Made by Hand.  Made in England.  Made us Happy.  30ml £30/100ml £55.

Atropa Belladonna / Blood Oranges / Amber Rose / Sicilian Limes / Suffolk Lavender / Almond Cucumber

Candles are 140g, 40 hour burn time, natural was £35 each, available in Atropa Belladonna, Blood Oranges (oh good!) and Amber Rose.











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