EU TO BAN ANIMAL TESTING starting March 11, 2013

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BIG NEWS!!! FROM MARCH 11 2013 ANIMAL TESTING FOR COSMETICS WILL BE BANNED IN THE EU. 

FANTASTIC NEWS AND A FANTASTIC RESULT FOR CRUELTY-FREE INTERNATIONAL, BUAV AND EVERYONE WHO’S CAMPAIGNED TO GET THIS LEGISLATION PASSED, INCLUDING THE BODY SHOP 

This could well pave the way for other markets (let’s see what happens in China).  Read more here

See also: Big Beauty Brands Losing Cruelty-free Logos (Update to this feature: we understand L’Occitane is currently pushing the Chinese authorities to halt animal testing and use other methods instead.  Already some progress has been made and we’ll update you soon). And kudos to Paul Mitchell who have pledged never to test on animals, never have, never will, and have been very active on this front, as well as The Body Shop.

If you’re not following already, have a look at LA-based blog My Beauty Bunny, founded by Jen Mathews – it’s full of info about which products are and aren’t tested on animals, and  lots of news and beauty  reviews.

Really, if so many cosmetics companies are able to produce top quality beauty products NOT tested on animals, why on earth would we want to, or need to, test on animals in the first place?

Find out which beauty brands are cruelty-free at www.gocrueltyfree.org



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