FROM NO MORE TEARS TO NO MORE FEARS? J&J removing harsh chemicals from products by 2015

In a monumental victory for the Breast Cancer Fund and its partners the Campaign for Safe Cosmetics,  Johnson & Johnson has announced that it will remove toxic chemicals linked to cancer and other health problems from its cosmetics for kids and adults, across all J&J-owned brands, worldwide, in the next few years.

The company plans to reformulate its baby products by 2013 and its adult products by 2015. Previously J&J had committed to making baby products safer by removing  potential carcinogens in its products, including its global best-selling J&J Baby Shampoo, but the brand had not made any promises about reformulating its adult products (see: “No More Tears” – The Beauty Shortlist April 4, 2012)

We really hope J&J will now lead the way for what we call “cleaner labelling” which is really just about “cleaner formulas” and this is very encouraging news.

Read the full August 15 2012 press release here

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