2012 BEAUTY PREDICTIONS
There’s a real buzz around beauty right now – lots of news and new launches this year (unveiling as we speak and head towards summer now!) In January, we got our crystal ball out (and shook it – the one with the penguins and fake snow) to see what we thought looked “BIG” for 2012.
PLANT-BASED, FRUIT & FLOWER ESSENTIAL OIL SKIN AND HAIR CARE WILL BE HUGE
(In a modern, gentle science-meets-nature way). Brands like Aveda, Weleda, Dr. Hauschka, Neals Yard, Kiehls, REN, Liz Earle, Oskia, Lubatti, Pai Skincare, Caudalie, Lavera will be our modern classics. How a formula feels, works, acts and smells will be more important than ever (during an economic downturn we look for feelgood, comfort factors). Scented skincare will be big – consciously or subconsciously, we’re seeking reassurance, pampering, inspiration, feelgood factor, to be happy, feel loved, feel well.
CLEVER TIME-SAVING, MULTI-TASKING BEAUTY UNIVERSAL BALMS WILL SELL WELL
Emma Hardie’s Moringa Balm, Inlight, Rodial, Darphin, Aesop, Sisley, Lulu and Boo, Herbfarmacy, NaturalWisdom to name some good balm brands. Any clever, time-saving multi-tasking beauty product will do well. Beauty routines will become simpler as products work harder. We’ll tone down stripping/over-cleansing (it can make skin too reactive/sensitive) – no more sandblasting with extreme exfoliators (just gentle ones!)
2012 WILL BE THE YEAR OF “READ THE LABEL”
a) to avoid the nastiest nasties b) to get to know good ones with those long Latin or scientific-style names c) to see what we’re paying for, who wants to pay £10 for a pot of paraffin?
LUXURY BRANDS LIKE YSL, DECLEOR, GUERLAIN, DIOR, CLINIQUE, SISLEY, CLARINS…
…will make some exciting advances in skincare (they have the budgets in the research labs and there’s a science-meets-nature synchronicity going on leading to some big breakthroughs).
BERRY-BASED PRODUCTS WILL BE THE NEW SUPERSTARS
Antioxidant-rich, Vitamin C boosters rosehip, blackcurrant, moringa, grapes, goji, acai, bearberry extracts/oils will star in many of the latest facial oils and serums.
FACIAL OILS WILL BECOME THE MODERN MUST-HAVES
Delicate, concentrated, super-antioxidant-rich facial oils are back – for winter. Planets away from those “olive oils” of the past which were way too cloying and and made skin feel claustrophobic.
NATURAL SELF-TANNERS WILL START TO GO MAINSTREAM and SPF30/50 will be “normal”
BEAUTY WILL BE INSIDE-OUT
Supplements and supergreens/advanced nutrition will be in. You can’t glow on the outside if you’re lacking nutrients or hydration on the inside. It just shows. Brands like Terra Nova, Organic Burst, sites/retailers like Victoria Health, Whole Foods, Bodykind will do better than ever.What do you think will be some of this year’s health and beauty highlights? Tweet us @BeautyShortlist!